| QUALITATIVE
STUDIES Diane Iseman & Associates has been providing qualitative research insights and direction for over 14 years. Our experience in brand management, combined with our solid grounding in research practices, allow us to approach every project with client perspective and technical expertise. • Advertising communication • Brand architecture • Brand image and equity • Brand positioning • Concept communication, refinement, idea potential • Consumer ideation for products, services, categories, positioning opportunities, etc. • Habits and practices exploratory • Need-gap identification • Package aesthetics, functionality, graphics communication • Product use tests • Prototype development with sight and handling evaluations • Website useability, navigation, communication, aesthetics Diane Iseman personally moderates all qualitative research. Her unique Magic Wand Approach sets consumers at ease, gets their creative juices flowing, and gets them talking. Our clients are consistently amazed at the depth and creativity Diane draws from her respondents. |
