QUALITATIVE FORMATS We customize every project to meet your needs and research objectives. The most lively and insightful feedback, we believe, comes from talking to the right people in the right group dynamic.
• Focus Group Research Full groups, mini groups, triads, and dyads at leading qualitative research facilities with traditional recruiting or project-specific alternative formats including: • Buddy Groups (mixed or same gender) • Family Style or Parent-Child Groups • Couples Groups • Targeted Age and Social Behavior Groups • Simulated location, living room style, or traditional round table discussions
• In-Depth Interviews One-on-one with your consumers
• On-Site Insights Ethnographic interviews, anywhere your consumer uses or interacts with your product, service, organization, or establishment
• In-Store Insights In-store shopping groups, van groups, and IDIs
• On-Line Focus Groups and Bulletin Boards