QUALITATIVE FORMATS
We customize every project to meet your needs and research objectives. The most lively and insightful feedback, we believe, comes from talking to the right people in
the right group dynamic.

• Focus Group Research
   Full groups, mini groups, triads, and dyads at leading qualitative research
    facilities with traditional recruiting or project-specific alternative formats
    including:
   • Buddy Groups (mixed or same gender)
   • Family Style or Parent-Child Groups
   • Couples Groups
   • Targeted Age and Social Behavior Groups
   
• Simulated location, living room style, or traditional
     round table discussions      

• In-Depth Interviews
    One-on-one with your consumers

• On-Site Insights
    Ethnographic interviews, anywhere your consumer uses or interacts
    with your product, service, organization, or establishment

• In-Store Insights
    In-store shopping groups, van groups, and IDIs

• On-Line Focus Groups and Bulletin Boards

close window